According to the latest research conducted by a team of experts, it has been determined that smokers are often deterred from smoking traditional tobacco filled cigarettes when they glimpse the graphic labels on cigarettes packs. On the other hand, the traditional warning labels issued by the Surgeon General have very little impact on the minds of smokers. It is therefore highly recommended that graphic labels should be incorporated on cigarette packs instead of the usual warning labels, so as to ensure that new smoking enthusiasts are deterred from smoking tobacco cigarettes.

 

It has also been ascertained that the Food and Drug Administration is all set to unveil even more ghastly graphic labels for regular cigarette packs and if they are successful in their mission, then these labels would be incorporated on all cigarette packs that are being sold within the country. In accordance with the Tobacco Control Act, all cigarette companies are required to invest twenty percent of all their advertising costs and half of their cigarette packs with 1 out of the 9 graphic labels that have been chosen by the Food and Drug Administration authorities. Many of these labels are sure to strike fear in the hearts of all those individuals who happen to take a look at them.

Tobacco companies do not at all like the idea of incorporating graphic labels onto their cigarette packs and this is why five of the top tobacco manufacturers have even sued the government on the same issue. Their appeal is against the intrusion of their First Amendment Rights by the government authorities. The University Of Pennsylvania School Of Medicine, conducted a study, wherein two hundred subjects were studied. These subjects were trying to quit smoking permanently.  The subjects were first shown those packs which had the regular Surgeon Generals warning. Then they were shown those cigarette packs which had graphic labels incorporated on them.

After being shown both kinds of cigarette packs, they were asked general questions regarding their current lifestyles. The main reason for the same was to distract the subjects from the topic of quitting cigarettes. After a while, the subjects were once again asked what they recalled with regards to the cigarette packs. Almost 50% of the subjects recalled the general statutory warning, which was embossed on cigarette packs. On the other hand, the more ghastly graphic labels which were incorporated on the other cigarette packs were accurately recalled by over 80% of the subjects. This clearly showcased the impact of graphic labels on the minds of those who wished to quit smoking cigarettes permanently.

 

In order to ensure that the study remained as foolproof as possible, researchers ensured that they displayed the cigarette packs with the required labels for a limited time frame of thirty seconds only and no more than that. By doing so, it was ensured that smokers were given a glimpse of the cigarette packs and that they were not permitted to memorize the labels or the statutory warning by heart. Without a shadow of a doubt, this helped the researchers analyze the impact of graphic labels onto the minds of those who wished to quit smoking cigarettes permanently.